Posts Tagged ‘keywords’

A Face Lift in Cape Coral?

Thursday, July 24th, 2008
I received a well-written, but completely absurd, spam e-mail yesterday. It started out by saying:
“I was looking at websites under the keyword face lift cape coral and came across your site tropicalwebworks.com. I see that you’re ranked #1 on page 18 in google. I am not sure if you are aware of why you’re ranked this low but more importantly how easily correctable this is.”
(more…)

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Posted in Rants, Search Engine Optimization | No Comments »

Minor SEO Changes, Major SEO Effect on a Minor Site

Friday, March 28th, 2008
It’s very satisfying to spend a great deal of time developing a new site from scratch for a client, taking pains to ensure that the site is search-engine friendly, and then to see that site do well in the search engines after launch. But it’s also surprisingly satisfying to spend a few hours optimizing a small site for a new client, and then to see, almost immediately, improvements in that site’s performance in the search engines. (more…)

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Posted in Google, Search Engine Optimization | 2 Comments »

Correcting Bad Information

Monday, October 1st, 2007
The amount of misinformation out there on the web is almost enough to make a person crazy. I ran across a few statements today that were so baldly wrong that I have to correct them here. (more…)

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Posted in Rants, Search Engine Optimization | No Comments »

Eight Tips Every AdWords Advertiser Should Know

Friday, April 13th, 2007

1. Multiple Campaigns

First thing: You want to create multiple campaigns, with each campaign focused around a particular product, category or topic. For example, you could create Campaign A for Product A, Campaign B for Product B, and so forth. But you might also benefit by creating a campaign about Hot New Feature in Product A, in which you would target your keywords, ad text, and landing page to that particular feature, and another campaign about Great User Benefit in Product B, in which you would target that user benefit of product B. (more…)

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Posted in AdWords, Google | 6 Comments »

On-page SEO: What matters, what doesn’t

Tuesday, January 16th, 2007
My quick rundown: Title tag: Yes, this one’s a biggie. All indications are that the title of the page matters a lot to Google and the other SEs. Every page on a web site should have well-written title that accurately summarizes the page’s main focus. (more…)

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Posted in Search Engine Optimization | No Comments »

The Many and Varied Components of SEO

Saturday, January 13th, 2007
Search engine optimization (SEO) is often referred to as if it is some single monolithic task. It’s not. SEO includes everything from the technical configuration of the server hosting a web site, to the site’s coding and structure, to the visible content on the pages, to the development of incoming links to the site from other sites. (more…)

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Posted in Search Engine Optimization, Technology | 1 Comment »

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