Many of my clients already have an existing web site when they contact me. Often they’re unhappy with their site’s visual design, or its functionality, or its performance in the search engines. I hate — I really hate — telling a potential client that their site needs to be completely re-developed from the ground up in order achieve the level of performance they’re looking for. Yes, I can charge more for a complete redevelopment, and I like that part, but it always feels sort of “snake oil salesman” to me. I’d rather tell the client, “Yes, we can work with your existing site. We can make these changes, and add this functionality, and we can do this, that and the other thing.”
But sometimes that’s simply not possible. Particularly when the potential client is looking for improved search engine performance or better usability.
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