Posts Tagged ‘canonical URL’

Pre-Launch Steps for Your Site

Tuesday, March 20th, 2007

Does your host or website developer do these things?

Developing a new web site — or re-developing an old one, for that matter — typically involves consulting with the client to determine the site’s target audience and primary objective, creating an attractive and functional design, turning the design into properly coded, valid html, building out the pages of content, and writing the server-side programming to perform whatever dynamic features are needed. But there are several steps that are frequently overlooked before a site “goes live.” (more…)

The Infamous Canonical URL Issue

Thursday, January 18th, 2007
Difficult as it may be to believe, but by January of 2007, Google is still unable to recognize when URLs that obviously lead to the same page are in fact the same page. So what’s a URL, and what’s the problem here? (more…)

Web site development, SEO, and Hippocrates

Saturday, January 13th, 2007
What do web site development, search engine optimization and Hippocrates have in common? A line from the Hippocratic Oath comes to mind: First, do no harm. In a previous post, I touched on how the technological factors underlying a web site are important to the site’s search engine optimization. These factors aren’t important so much for their ability to rank a site highly, as they are for avoiding problems that can harm a site’s ranking. (more…)

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