Do Ugly Sites Perform Better?

MacGregor has a content-rich, incredibly useful, but butt-ugly site.

In my opinion, ugly sites can perform very well, and there are a number of factors that can contribute to that:

First, ugly sites are often sites that were originally built back in the 1990s by some business owner who … Read the rest »

The Web: The Rules Are Different Here

Tonight we’re enjoying our first fire of the season in our fireplace. It’s quite a cheery little blaze.

The only thing is, since we live in south Florida, it’s really not cool enough yet for a fire. We had to … Read the rest »

The News Online: Usability is Lacking

Daily newspapers have been fighting decreasing readership and falling subscriptions for at least a couple of decades now. More and more, newspapers are putting their content online. For that I salute them.

But the web is now about 15 years … Read the rest »

Pre-Launch Steps for Your Site

Does your host or website developer do these things?

Developing a new web site — or re-developing an old one, for that matter — typically involves consulting with the client to determine the site’s target audience and primary objective, creating … Read the rest »

Don’t judge a book by its pretty face

I’ve never liked to use the term “web site designer” in reference to what I do. Yes, I “design” web sites, but the word design seems to suggest, to many people, strictly “visual design.” I tend to prefer developer, because … Read the rest »