Posts In The 'Google' Category
Wednesday, August 5th, 2009
One of my clients (who has a very successful and busy site) recently asked me about selling text links on his site. He had been approached by someone (apparently a link broker) who was wanting to place a collection of links in the footer, sitewide. My client was asking me about format and location, but I didn’t even address those questions. I told him that before he decided to proceed down that path, he needed to know about Google’s stance on paid links and the nofollow tag.
(more…) Tags: advertising, nofollow, paid links
Posted in Google, Search Engine Optimization | No Comments »
Wednesday, October 29th, 2008
Just in the past few days I’ve responded to several e-mails from clients asking my advice regarding e-mails that they’ve received from NetBiz. Here’s my take on NetBiz:
I’m not a fan of NetBiz. They’re not necessarily a scam, but they do seem to be at least somewhat misleading in how they represent themselves.
(more…) Tags: Google, NetBiz, PPC, scam
Posted in AdWords, Google | 1 Comment »
Friday, March 28th, 2008
It’s very satisfying to spend a great deal of time developing a new site from scratch for a client, taking pains to ensure that the site is search-engine friendly, and then to see that site do well in the search engines after launch.
But it’s also surprisingly satisfying to spend a few hours optimizing a small site for a new client, and then to see, almost immediately, improvements in that site’s performance in the search engines.
(more…) Tags: alt, keywords, links, meta description, SEO, title, tweaks
Posted in Google, Search Engine Optimization | 2 Comments »
Wednesday, April 25th, 2007
The infamous Google spam czar Matt Cutts has fired another round at honest webmasters just trying to go about their daily work. In a recent blog post, He invited readers to report web sites buying or selling links that are not using the ridiculous nofollow tag on those links. Read: Google wants us to snitch on our colleagues. Turn them in. Rat them out. Become WWW stool pigeons for Google.
There is a host of issues surrounding this edict from Google’s pet spam fighter, all of them ugly.
(more…) Tags: Google, nofollow, PageRank, spam
Posted in Google, Rants | 4 Comments »
Friday, April 13th, 2007
1. Multiple Campaigns
First thing: You want to create multiple campaigns, with each campaign focused around a particular product, category or topic. For example, you could create Campaign A for Product A, Campaign B for Product B, and so forth. But you might also benefit by creating a campaign about Hot New Feature in Product A, in which you would target your keywords, ad text, and landing page to that particular feature, and another campaign about Great User Benefit in Product B, in which you would target that user benefit of product B.
(more…)
Tags: AdWords, keywords, PPC, real estate
Posted in AdWords, Google | 6 Comments »
Saturday, February 3rd, 2007
Many, many computer users use “search” exclusively as their primary means of navigation. What I mean by this is that a user, let’s call her Pam, wants to go to a particular web site that she knows of and is familiar with. Pamela knows the domain of the site. But instead of typing, say, example.com into the address bar of her browser, or even better, bookmarking the site so that she can go to it with a single click, Pamela types the domain into the search field of her Google toolbar, or into the search field of her Yahoo home page.
(more…) Tags: domain, navigation, satisficing, search, SERPs
Posted in Google, Search Engine Optimization | No Comments »
Thursday, January 18th, 2007
Difficult as it may be to believe, but by January of 2007, Google is
still unable to recognize when URLs that obviously lead to the same page are in fact the same page. So what’s a URL, and what’s the problem here?
(more…) Tags: 301, canonical URL, duplicate content, Google
Posted in Google, Search Engine Optimization, Technology | No Comments »
Wednesday, January 17th, 2007
Is there a sandbox or is there not? Is the question purely one of semantics? Let’s see what Googler Matt Cutts actually had to say:
(more…) Tags: Google, sandbox, SEO, SERPs
Posted in Google, Search Engine Optimization | No Comments »
Monday, January 15th, 2007
Yesterday I sniped at Google with my
No NoFollow post, but today I’m here to praise Google. The technology that powers
Google Maps is so very cool, and the very best thing about it, in my opinion, is that Google lets us use that technology right on our very own web sites!
(more…) Tags: Google, maps
Posted in Google, Technology | No Comments »
Sunday, January 14th, 2007
I just edited the files in my wordpress template to remove all traces of the rel=”nofollow” attribute from links in this blog. All links, including those in comments and signatures, are now your basic bog-standard “follow” links.
(more…) Tags: Google, nofollow, PageRank
Posted in Google, Rants | 2 Comments »
Saturday, January 13th, 2007
I was just browsing the referral keywords for my company’s site,
TropicalWebWorks.com, and I discovered that TWW shows up in Google at the #4 spot for a search on
web works. Out of 683 million results. Just wow.
I don’t imagine that phrase will bring much (if any!) paying work my way, but still…..
Tags: Google, ranking, SERPs
Posted in Google, Search Engine Optimization | No Comments »
Thursday, January 11th, 2007
Some years ago, when I worked in public relations in the corporate world, we hired a new employee in our department (the Public Relations Department, or PR for short). On her first day on the job, my boss, the department head, happened to see her as she drove into the parking lot — her car was sporting a bumper sticker that read,
“I love PR.”
(more…) Tags: Google, PageRank
Posted in Google | No Comments »