AdWord Express — not to be confused with Google’s AdWords Express — sent me a spam the other day touting their “exclusive top placement” service to put my site at the top of “ALL MAJOR SEARCH ENGINES.”
They actually guarantee … Read the rest »
Links, Google and Advertising
August 5, 2009 By Leave a Comment
One of my clients (who has a very successful and busy site) recently asked me about selling text links on his site. He had been approached by someone (apparently a link broker) who was wanting to place a collection of … Read the rest »
NetBiz sez: “Get onto the first page of Google….”
October 29, 2008 By 3 Comments
Just in the past few days I’ve responded to several e-mails from clients asking my advice regarding e-mails that they’ve received from NetBiz. Here’s my take on NetBiz:
I’m not a fan of NetBiz. They’re not necessarily a scam, but … Read the rest »
Minor SEO Changes, Major SEO Effect on a Minor Site
March 28, 2008 By 2 Comments
It’s very satisfying to spend a great deal of time developing a new site from scratch for a client, taking pains to ensure that the site is search-engine friendly, and then to see that site do well in the search … Read the rest »
No NoFollow, NoSnitching
April 25, 2007 By 4 Comments
The infamous Google spam czar Matt Cutts has fired another round at honest webmasters just trying to go about their daily work. In a recent blog post, He invited readers to report web sites buying or selling links that are … Read the rest »
Eight Tips Every AdWords Advertiser Should Know
April 13, 2007 By 6 Comments
1. Multiple Campaigns
First thing: You want to create multiple campaigns, with each campaign focused around a particular product, category or topic. For example, you could create Campaign A for Product A, Campaign B for Product B, and so forth. … Read the rest »
Do you own the #1 SERP for your domain name?
February 3, 2007 By Leave a Comment
Many, many computer users use “search” exclusively as their primary means of navigation. What I mean by this is that a user, let’s call her Pam, wants to go to a particular web site that she knows of and is … Read the rest »
The Infamous Canonical URL Issue
January 18, 2007 By Leave a Comment
Difficult as it may be to believe, but by January of 2007, Google is still unable to recognize when URLs that obviously lead to the same page are in fact the same page. So what’s a URL, and what’s the … Read the rest »
Boxing the Sandbox
January 17, 2007 By Leave a Comment
Is there a sandbox or is there not? Is the question purely one of semantics? Let’s see what Googler Matt Cutts actually had to say: … Read the rest »
Google Maps
January 15, 2007 By Leave a Comment
Yesterday I sniped at Google with my No NoFollow post, but today I’m here to praise Google. The technology that powers Google Maps is so very cool, and the very best thing about it, in my opinion, is that Google … Read the rest »
No NoFollow
January 14, 2007 By 2 Comments
I just edited the files in my wordpress template to remove all traces of the rel=”nofollow” attribute from links in this blog. All links, including those in comments and signatures, are now your basic bog-standard “follow” links. … Read the rest »
Web Works
January 13, 2007 By Leave a Comment
I was just browsing the referral keywords for my company’s site, TropicalWebWorks.com, and I discovered that TWW shows up in Google at the #4 spot for a search on web works. Out of 683 million results. Just wow. … Read the rest »
Google PR Update
January 11, 2007 By Leave a Comment
Some years ago, when I worked in public relations in the corporate world, we hired a new employee in our department (the Public Relations Department, or PR for short). On her first day on the job, my boss, the department … Read the rest »
