Don’t Fall For The AdWord Express Scam

AdWord Express is a scam

AdWord Express — not to be confused with Google’s AdWords Express — sent me a spam the other day touting their “exclusive top placement” service to put my site at the top of “ALL MAJOR SEARCH ENGINES.”

They actually guaranteeRead the rest »

Maximize Your Return in Your Pay-Per-Click Real Estate Advertising

A good many of my clients are Realtors, and a good many Realtors throw away money on ineffective pay-per-click advertising because they haven’t taken the time to educate themselves on the tremendous opportunity afforded by this type of advertising. Pay-per-click … Read the rest »

NetBiz sez: “Get onto the first page of Google….”

Just in the past few days I’ve responded to several e-mails from clients asking my advice regarding e-mails that they’ve received from NetBiz. Here’s my take on NetBiz:

I’m not a fan of NetBiz. They’re not necessarily a scam, but … Read the rest »

Eight Tips Every AdWords Advertiser Should Know

1. Multiple Campaigns

First thing: You want to create multiple campaigns, with each campaign focused around a particular product, category or topic. For example, you could create Campaign A for Product A, Campaign B for Product B, and so forth. … Read the rest »