The News Online: Usability is Lacking

Daily newspapers have been fighting decreasing readership and falling subscriptions for at least a couple of decades now. More and more, newspapers are putting their content online. For that I salute them.

But the web is now about 15 years … Read the rest »

My New SEO Principle

A page that’s about everything isn’t about anything.

Read my explanation here. … Read the rest »

WordPress vs. Blogger

Sometimes, one of my clients wants or needs a blog. And the question always arises, should they use one of the free hosted blogging platforms, such as Typepad or Blogger or a hosted blog at WordPress.com, or should they download … Read the rest »

Network Solutions Caught Front Running

“We had to destroy the village in order to save it, sir!”

That was basically the response of Network Solutions when it was caught with its hand in the cookie jar, registering domains for themselves that people had looked up … Read the rest »

Phishing and Phishing Detection

A PayPal Phishing Attempt

I recently had 2 diametrically opposite experiences with phishing. In the world of the Internet, “phishing” is when some entity (a scammer) — typically, a website or e-mail sender — pretends to be some organization that a user has a … Read the rest »

Forums (or Fora, for you Latin geeks)

I recently subscribed to a satellite tv package when I upgraded my DSL account — and I instantly got hooked on that adorable Animal Planet show “Meerkat Manor.” Just in time for the season ending. :( Then I started watching Orangutan … Read the rest »

Bad Hosting Costs $$ and Wastes Time

Poor hosting companies waste time and cost money.

I needed to set up a MySQL database for a client recently. The client hosts their website with a large and well-known hosting company, which advertises MySQL available with all hosting packages. … Read the rest »

Correcting Bad Information

The amount of misinformation out there on the web is almost enough to make a person crazy. I ran across a few statements today that were so baldly wrong that I have to correct them here. … Read the rest »

“Crawlability,” Web Design, and SEO

So I got a gentle tweak from Zack Katkin at Unique ID Web Design because I haven’t blogged in a while. I’ve been busy working on projects for clients, but I know that’s no excuse. I’m breaking the Golden Rule … Read the rest »

No NoFollow, NoSnitching

The infamous Google spam czar Matt Cutts has fired another round at honest webmasters just trying to go about their daily work. In a recent blog post, He invited readers to report web sites buying or selling links that are … Read the rest »

Eight Tips Every AdWords Advertiser Should Know

1. Multiple Campaigns

First thing: You want to create multiple campaigns, with each campaign focused around a particular product, category or topic. For example, you could create Campaign A for Product A, Campaign B for Product B, and so forth. … Read the rest »

Pre-Launch Steps for Your Site

Does your host or website developer do these things?

Developing a new web site — or re-developing an old one, for that matter — typically involves consulting with the client to determine the site’s target audience and primary objective, creating … Read the rest »

A Search Engine Experiment

I noticed that my web site development site got a visit by someone who found it in a search for “hank hill quotations.” I haven’t put any effort at all into optimizing the site for that search term, … Read the rest »

Don’t judge a book by its pretty face

I’ve never liked to use the term “web site designer” in reference to what I do. Yes, I “design” web sites, but the word design seems to suggest, to many people, strictly “visual design.” I tend to prefer developer, because … Read the rest »

Do you own the #1 SERP for your domain name?

Many, many computer users use “search” exclusively as their primary means of navigation. What I mean by this is that a user, let’s call her Pam, wants to go to a particular web site that she knows of and is … Read the rest »

Dumb Error Messages

Microsoft is the master, but many, many programmers and software development companies are guilty. I can’t count the number of times I’ve had the most meaningless error messages pop up on my computer screen.

What set me off this morning? … Read the rest »

Can your site be tweaked?

Many of my clients already have an existing web site when they contact me. Often they’re unhappy with their site’s visual design, or its functionality, or its performance in the search engines. I hate — I really hate — telling … Read the rest »

The Infamous Canonical URL Issue

Difficult as it may be to believe, but by January of 2007, Google is still unable to recognize when URLs that obviously lead to the same page are in fact the same page. So what’s a URL, and what’s the … Read the rest »

Top Ten Easiest Code Tweaks To Improve Your Site’s Search Engine Performance

  1. A unique, custom title tag on every page in the site
  2. Read the rest »

Boxing the Sandbox

Is there a sandbox or is there not? Is the question purely one of semantics? Let’s see what Googler Matt Cutts actually had to say: … Read the rest »