The infamous Google spam czar Matt Cutts has fired another round at honest webmasters just trying to go about their daily work. In a recent blog post, He invited readers to report web sites buying or selling links that are not using the ridiculous nofollow tag on those links. Read: Google wants us to snitch on our colleagues. Turn them in. Rat them out. Become WWW stool pigeons for Google.

There is a host of issues surrounding this edict from Google’s pet spam fighter, all of them ugly.

(Read on: No NoFollow, NoSnitching)

1. Multiple Campaigns

First thing: You want to create multiple campaigns, with each campaign focused around a particular product, category or topic. For example, you could create Campaign A for Product A, Campaign B for Product B, and so forth. But you might also benefit by creating a campaign about Hot New Feature in Product A, in which you would target your keywords, ad text, and landing page to that particular feature, and another campaign about Great User Benefit in Product B, in which you would target that user benefit of product B.

(Read on: Eight Tips Every AdWords Advertiser Should Know)