Top Ten Easiest Code Tweaks To Improve Your Site’s Search Engine Performance

1. A unique, custom title tag on every page in the site
2. A unique, custom meta description tag on every page in the site
3. Appropriate use of header tags (h1, h2, etc.) for headings and subheadings
4. Appropriate use of keywords in meta description tag
5. Appropriate use of keywords in header tags
6. Appropriate use of keywords in visible page content
7. Standard href text links for site navigation, with every page on the site accessible via such links
8. Appropriate alt text on every image used as a link
9. Unique, focused, keyword-rich textual content
10. Keyword-rich anchor text in all text links

The bonus? Most of these recommendations also help your site comply with W3C HTML/XHTML standards, as well as improve accessibility for the disabled.

Related posts:

1. META Keyword Tags and Search Engines
2. A Search Engine Experiment
3. On-page SEO: What matters, what doesn’t
4. Do Ugly Sites Perform Better?
5. META Description Tags