Dumb Error Messages

Microsoft is the master, but many, many programmers and software development companies are guilty. I can’t count the number of times I’ve had the most meaningless error messages pop up on my computer screen.

What set me off this morning? … Read the rest »

Can your site be tweaked?

Many of my clients already have an existing web site when they contact me. Often they’re unhappy with their site’s visual design, or its functionality, or its performance in the search engines. I hate — I really hate — telling … Read the rest »

The Infamous Canonical URL Issue

Difficult as it may be to believe, but by January of 2007, Google is still unable to recognize when URLs that obviously lead to the same page are in fact the same page. So what’s a URL, and what’s the … Read the rest »

Top Ten Easiest Code Tweaks To Improve Your Site’s Search Engine Performance

  1. A unique, custom title tag on every page in the site
  2. Read the rest »

Boxing the Sandbox

Is there a sandbox or is there not? Is the question purely one of semantics? Let’s see what Googler Matt Cutts actually had to say: … Read the rest »

SEO Hacking for Fun and Profit

Timing is everything. I launched this blog on Jan. 11. On about the 15th, some crazy hacker started hitting SEO-related blogs, using a security vulnerability discovered in the WordPress blog software. Just my luck. The story of my life. … Read the rest »

Choosing a domain name

You’ve decided your business needs a web site. Good, that’s the first step. You have a lot of additional steps to get through before you actually have a web site. One of those steps is selecting a domain name for … Read the rest »

Linkbait: What is it?

Web sites need inbound links to do well in search engines. One-way, unpaid-for links are clearly the types of links the search engines prefer. How does one go about getting such links? … Read the rest »

On-page SEO: What matters, what doesn’t

My quick rundown:

Title tag: Yes, this one’s a biggie. All indications are that the title of the page matters a lot to Google and the other SEs. Every page on a web site should have well-written title that accurately … Read the rest »

Google Maps

Yesterday I sniped at Google with my No NoFollow post, but today I’m here to praise Google. The technology that powers Google Maps is so very cool, and the very best thing about it, in my opinion, is that Google … Read the rest »

META Description Tags

The keywords meta tag seems to get a lot of attention, but the description meta tag (meta content=”This is the description” name=”description” /) is one that actually matters.

Not for search engine optimization in the sense of helping a page … Read the rest »

No NoFollow

I just edited the files in my wordpress template to remove all traces of the rel=”nofollow” attribute from links in this blog. All links, including those in comments and signatures, are now your basic bog-standard “follow” links. … Read the rest »

META Keyword Tags and Search Engines

I develop web sites for a living. One of my priorities is building search-engine-friendly sites that follow best practices for making sure that sites are easily spiderable by the search engine bots, and that the key on-page elements are present … Read the rest »

Missing images

For about the umpteenth time, this morning I responded to a question on a newsgroup by some poor soul who didn’t understand why the images weren’t showing up on his web page. The links were correct. The images were uploaded … Read the rest »

Web site development, SEO, and Hippocrates

What do web site development, search engine optimization and Hippocrates have in common? A line from the Hippocratic Oath comes to mind: First, do no harm. In a previous post, I touched on how the technological factors underlying a web … Read the rest »

Saves Time! Less bloat!

I use a fairly wide variety of software programs in my work, on both the Mac and PC platforms (primarily Mac, of course). Some programs stand head and shoulders above the others, because they provide so much value, and/or make my work (and my life) easier.

Adobe’s 800-lb. gorilla, Photoshop, is of course the mother of all graphics programs. Vector graphics, raster images, photos, scanning, touching up, resizing, cropping, retouching, batch processing. Every version of Photoshop is better than the last.

But everyone knows about Photoshop, whether they use it or not. What about all those little programs and utilities that not everyone knows about?

Web Works

I was just browsing the referral keywords for my company’s site, TropicalWebWorks.com, and I discovered that TWW shows up in Google at the #4 spot for a search on web works. Out of 683 million results. Just wow. … Read the rest »

The Many and Varied Components of SEO

Search engine optimization (SEO) is often referred to as if it is some single monolithic task. It’s not.

SEO includes everything from the technical configuration of the server hosting a web site, to the site’s coding and structure, to the … Read the rest »

It’s about efficiency and time

I’m building some photo gallery pages for a client. Apparently the client will be regularly adding new photo galleries, and some of them will include a fairly significant number of photos.

Sure, I can batch process the images in Photoshop … Read the rest »

Google PR Update

Some years ago, when I worked in public relations in the corporate world, we hired a new employee in our department (the Public Relations Department, or PR for short). On her first day on the job, my boss, the department … Read the rest »